Post image for Chipotle Video “Back To The Start” – Sustainable Agriculture

Chipotle Video “Back To The Start” – Sustainable Agriculture

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Coldplay’s haunting classic ‘The Scientist‘ is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, “Back to the Start.” The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

Download the song now available on iTunes. Label and proceeds benefit The Chipotle Cultivate Foundation.

Version française : L’histoire d’un agriculteur qui transforme l’exploitation familiale en ferme industrielle avant de se rendre compte de ses erreurs afin de retourner vers un développement durable. Chipotle est une chaine américaine de restaurants mexicains dédiée au développement d’une agriculture durable..

 

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